Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way. I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact. In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more. It’s time to streamline your content plan and show up as your most authentic you! Connect with me: www.bossladyinsweatpants.com
Episodes
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
Ready to make it easy for your audience to know what you’re all about? Today, we’re chatting about pinned posts on Instagram.
You’ll learn:
- What are pinned posts?
- How to pin posts?
- What pins to post?
- Two strategies to attract the right people to your Instagram account.
Now I know that was easy and straight forward, but growing a brand on social media, especially Instagram isn’t so straightforward. For more content creation hacks and business building bundles, jump on over to the Insta-Accelerator Academy where you have access to over one hundred caption templates, Canva templates, Instagram Story prompts, and new this month, workbook templates to help you build your list! Also, every month, I invite a guest expert inside the academy to teach a masterclass. We have everything from lead magnets to the types of video that converts to building a coaching business. And here’s the best part… it’s only $19 a month. Easy decision… so join us today inside the academy.
Connect with me on Instagram: www.instagram.com/allisonscholes
Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
Welcome back friend! Today, I’m joined by my business mentor and friend, Stefanie Gass, who is so amazing at what she does.
She is a CEO, wife, boy mom, coffee lover, and #pjsallday enthusiast! Stef helps women get clear on their niche, start a podcast, and grow a successful online business, God's way.
Stef is the host of a top .5% globally ranked podcast for Christian Entrepreneurs, The Stefanie Gass Show.
Stef believes it's possible to partner with God to create impact and income without sacrificing or buying into social media hustle.
And today we’re chatting about social media vs. podcasting; more specifically the visibility behind both of them and how to grow your audience.
If you’re already thinking of starting a podcast, I recommend Podcast Pro University, which is the exact course I took to launch and grow my Podcast show, and after 3 years of podcasting, this course is by far the best course I’ve taken over the years.
You can grab my affiliate link here.
Connect with Stef:
https://stefaniegass.com/thepodcast
Connect with Allison:
https://bossladyinsweatpants.com/
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
Hey friend! Today, I’d like to introduce you to Scott Wilhite who is a speaker, best-selling author and an award winning filmmaker.
Now that sounds very impressive and you might think, “yeah, video comes easy to this guy,” but he has a really interesting story on how he got there, and I know you’re going to relate to his story!
His passion is to get YOU unstuck from your doubts, fears, and limiting beliefs and help you use the power of video to serve, sell, and scale…
So grab your favorite cup of joe, and let’s dive in!
Key takeaways you’ll discover:
- Strategies mompreneurs can put in place TODAY to start using video
- 5 biggest mistakes entrepreneurs make when using video
- The LIVE video system
- The biggest obstacle keeping YOU from using video to scale your business
Connect with Scott:
ScottWilhite.com
ScottWilhite.com/five
Today's sponsor is PhoneVideo 101 (my affiliate link): https://phonevideo101.com/vip and use code: bosslady for 25% off
Connect with me:
www.instagram.com/allisonscholes
Grab your digital content planner today: https://bossladyinsweatpants.com/product/digital-content-planner/
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
Hey friend! Are you ready to find out what the #1 money making activity is? You might already be doing it, but are you doing it right? Ok, today, we’re talking about email marketing, and you might be thinking… yeah, yeah Allison, I know email marketing is important…but do you?
Today, I’m joined by the fun, headband wearing, nineties loving email strategist, Liz Wilcox! How about we write emails that people want to read, and more importantly, purchase from us?
If you’re like, yes, then this episode is for you and before we dive in, I want to tell you about a new digital product I created to help you plan and create better content for your business.
Introducing the digital content planner… The 12-month calendar makes it EASY to plan and map out your content. Within the digital content planner, each page is linked for easier navigation! Month by month, you’ll have the ability to map out your monthly content. You’ll also have the ability to use the weekly sheets to specify your main topic, social media platforms, even your emails (hint, hint) and the types of posts you’ll create.
This digital content planner also has over 40 content ideas to make the content creation process easier and faster! And it Also comes with a video tutorial.
Now, get ready to discover:
- What is the mindset shift you need when it comes to email marketing
- The email staircase
- 3 types of emails to send your list
Connect with Liz:
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
Struggling with growth and visibility on Instagram? Trying to go viral with trending reels? Reels are not the answer to long-term growth or attracting the right people to your account.
Today’s episode, I share the 3 things you need on Instagram to attract the right people. It’s all about strong foundations, one of them being your bio.
I share what absolutely needs to be in your bio, what to focus on, and how to niche in your content!
Also, at the end of September I’m hosting a 3-Day Content Workshop designed to help you clarify and streamline your content so you can spend less time in creation mode and more time doing the things you love!
PRESALE is happening now, so join before the price increases!
And if you want to get started NOW with your Instagram bio, snag the 3-Part Instagram Makeover; it’s totally free!
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
Today we’re chatting about all things Websites, getting into the nitty gritty of which website platforms are the best, easy-to-find templates, what matters when it comes to your logo and brand colors. We’ll also get into your navigation bar and what mistakes you might be making, and what it takes to keep people coming back to your website.
I’m joined by my amazing and super fun friend, Julie Butler. Her mission is to help female entrepreneurs build & grow their business so that they can achieve a level of success that goes above and beyond by creating irresistible high converting brands that let them connect with their dream clients.
Grab your favorite drink, pen and paper, because today’s episode is filled with juicy little nuggets you’ll need to create a simple, but click-worthy website.
Connect with Julie:
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
Tim Ferris said it best, “to be productive, you have to be busy doing the exact thing you should be doing at the time.”
So the real question is, how do you banish burnout when it comes to social media? I have the answer to that! I’m putting together a 3-day content workshop that focuses on creating less, but BETTER content. I bet you thought you’d never hear that…less content? Yes! It’s all about quality, and I’m going to help you do that in 3 days!
If you are feeling disorganized when you try to plan out your content or feel lost when it comes to selecting the right feature or format or you have a serious content block, this workshop is for you.
On day one we’ll kick off with a comprehensive, hands-on training into your branding and messaging, because that has to be clear before we can even create content! Day two, we’ll unlock your content pillars, learn how to create your top of the funnel content and where to repurpose it for ease, and day three I’ll teach you how to use your Instagram Insights to discover what content is already working for you!
It’s time to save your sanity and time by creating less, but BETTER content.
And here’s the cool thing, presale is going on now! This 3-day event at the end of September is only $19. But hurry, that presale will end, and the price will jump.
If you’re ready to stop stressing about content, and let’s be honest, no more creating bull sh$t, filler content that nobody cares about… let’s go from efficiency (which is being busy doing stuff that isn’t contributing to your grand goal) to being effective (every piece of content you create moves you to your end goal.)
Sign up today for the workshop!
And if we're not friends yet on Instagram, follow me @allisonscholes!
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
Social Media is fun and a great way to get eyeballs on your business, but smart entrepreneurs use non-social media marketing to generate a new client base.
In this episode, you’ll meet Hilary Angrove, the director of Growth at Make Your Mark Today, a boutique digital marketing agency focused on SEO. If you’re ready to refresh your website and dominate SEO, and get new clients, this interview is for you.
You’ll discover:
- Why you should invest in non-social media tactics.
- Where to start with SEO
- The 3 main factors to audit your website
- And how to get a free SEO Google Ranking Guide tailored to your website
Connect with Hilary at makeyourmarktoday.ca and snag your Free Custom Google Ranking Mini-Guide at makeyourmarktoday.ca/guide
Make sure to follow your host, Allison, on Instagram at www.instagram.com/allisonscholes and check out her website at bossladyinsweatpants.com
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Instagram just keeps coming at us with updates and new features! How do all these updates affect your brand and business online?
First, let's dive into the new features for Reels. In this episode you'll hear about:
- Videos merging with Reels
- Remix with Photos
- Reels templates
- Adding clips to a remixed reel
- New Dual Camera Mode, and
- Expanded Remix layouts
Phew! Holy Smokes. But don't freak out! As long as you have THESE powerful six components for Instagram growth you'll be fine no matter what Adam Mosseri or the algorithm throws at you! We'll recap:
- Brand clarity
- Content
- Consistency
- Variety
- Video, and
- Value
This episode is quick, but full of juicy nuggets!
Don't forget to check out my website www.bossladyinsweatpants.com or join my free Facebook group: https://www.facebook.com/groups/socialmediaformompreneurs
For more Instagram growth, join the Insta-Accelerator Academy!
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
When should you invest in a business coach? Years back, this was a question I struggled with and I’m sure you’ve heard the saying, “you need to invest your money to make money.”
Today on the show, I’m joined by Khuloud Alzaabi, but you can call her Kay! Kay helps newly and established coaches start and build their coaching business from the comfort of their home, in gaining clarity and confidence on approaching their business, booking soulmate clients, and actually making money from their coaching business.
If you’re looking for a new found magical flare to grow your coaching business, stick around because this episode is for you!
In this episode, you'll discover:
- how to align your coaching business with your life
- what it takes to market your business and attract clients
- when it's time to hire a coach
- what to look for in a coach
- and what it really means to be confident
Connect with Kay at https://clearnconfident.com/
And don't forget, I can help you with all your Instagram needs. Connect with me on Instagram at www.instagram.com/allisonscholes or check out my website at www.bossladyinsweatpants.com
Today's episode was sponsored by Tailwind. Get started today with my affiliate link: https://www.tailwindapp.com/i/adscholes