Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way. I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact. In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more. It’s time to streamline your content plan and show up as your most authentic you! Connect with me: www.bossladyinsweatpants.com
Episodes
Monday Feb 24, 2020
Monday Feb 24, 2020
Should I actively use Instagram for my Side Gig?
Recently I had a great in-depth conversation with Elena Ciccotelli from the Side Gig Central Podcast. She had all the questions.
Why should every side gig entrepreneur actively use Instagram. How do I know my audience is on Instagram?
Why is it important to have an Instagram business account?
Why is it so important to show up consistently on Instagram with quality content?
And here’s my favorite question, what are your best tips or strategies for avoiding distractions when you’re inside the app posting content and commenting and how can we all avoid the endless scroll?
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Check out Elena’s Podcast, The Side Gig Central Podcast or find her on Instagram @sidegig_central_podcast
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Monday Feb 17, 2020
Monday Feb 17, 2020
Networking Made Easier with Sandie DeMarco
Are you among the people who feel like networking is a nightmare? Today you are in for a treat. In this episode, you’ll learn some tips that will make your networking easier and less scary.
Today we have Sandie DeMarco on the show. She is a social media coach and small business owner. She enjoys holding people’s hands and helping them grow their business. Sandie will be sharing with us everything we need to know about networking.
- If you haven’t been networking, it is time for you to start. Networking allows you to build relationships and gives you exposure.
- When networking, your primary goal should be building relationships and getting people to know more about you and your business.
- It is vital to network with a learning mentality.
- If you are wondering where to find networking events, Meetup.com, Facebook groups, and Facebook events are an excellent place to start.
Episode Giveaways:
February 10 – 19, head over to iTunes and leave a written review. Tell me what you love about the show, how it has helped you, and what things do you want to hear more of. Before you submit your review, take a screenshot of your review, upload it to your Instagram stories, and tag me @allisonscholes. You have until February 19th to enter, and no worries if you’ve already submitted a review, just find it on iTunes, screenshot your review and tag me in your stories.
There will be four winners and one of those winners might be you. I’ll be giving away three of my most favorite personal development books that have personally helped my business journey, and then the big prize that goes to a lucky person is one free month to my VIP membership, Boss Lady Insider.
Also, leave a review on the show and screenshot the review and tag on Instagram @sociallybrandedlive to get a free one-hour coaching call with Sandie!
Connect with Sandie:
Follow on Instagram: @sociallybrandedlive
Feel to Connect with Me:
Grab all my freebies at www.bossladyinsweatpants.com/resources
Join my Facebook Community: www.facebook.com/bossladyinsweatpants
Follow me on Instagram: @allisonscholes
Monday Feb 10, 2020
Monday Feb 10, 2020
The 7 Components to a Rockin’ Social Media Plan with Lora Shipman
In This Episode
- What does a social media plan look like?
- The difficulty of getting sales via social media
- What time frame should you be thinking in terms of?
- 7 steps to create a social media plan
- Creating a 12-month calendar
- Determining your monthly sales goal
- How many times are you posting per week?
About Lora
Lora is a social media coach and manager. She focuses on creating content, designing graphics and advertisements for her clients. Lora also hosts The Lora Shipman Show. This is the place to learn industry trends and all things social media. Her strategies are easy to digest and easy to execute.
Connect with Lora
Learn More
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
http://bit.ly/SocialMediaforMompreneursPodcast
Monday Feb 03, 2020
Monday Feb 03, 2020
The Power of Pinterest with Raquell Barton
Have you been wondering how you can use Pinterest to your advantage? Today, you are in for a treat. Our guest Raquell is here to help us understand the ins and outs of Pinterest.
Raquell Barton is a virtual assistant who specializes in Pinterest management. She is here to explain to us how we use Pinterest to better our businesses.
Listen in and learn.
Is Pinterest marketing right for business? (03:40-04:21)
Pinterest is a virtual search engine. If your ideal clients hang out on Pinterest, then Pinterest marketing is for you. Also, you need to find out if it aligns with your goals.
How do you get started with Pinterest? (04:54-08:23)
The first step is to create a Pinterest business account. A business account is better than a personal account since it helps you view the analytics and even allows you to keep pins a secret when you don’t want them to be seen by other people.
How much time do you need to invest in Pinterest marketing? (08:38- 17:35)
The amount of time that you invest in Pinterest depends on your goal. Come up with a strategy and decide how often you’ll be pinning. Feel free to recycle pins with different descriptions.
You might be wondering if it is okay to one pin across multiple boards. It is totally okay!
Why should someone hire a Pinterest manager? (19:45- 20:47)
Pinterest can be overwhelming, especially if you don’t have the time and the know-how to manage the account. Also, it will allow you to work with an expert.
Connect with Raquell Barton:
Feel free to Connect with Me:
Grab all my freebies at www.bossladyinsweatpants.com
Join my Facebook Community: www.facebook.com/bossladyinsweatpants
Follow me on Instagram: @allisonscholes
Monday Jan 27, 2020
Monday Jan 27, 2020
My Top 10 Tips for Instagram Success
Welcome to the New Year and the new decade. If you are looking to grow your Instagram this year, this episode is for you. I will be sharing my top 10 tips for Instagram success.
Listen in and learn.
My top 10 tips for Instagram success
- Plan and schedule your content: This tip will help you remain relevant, consistent, and even save you time. Make use of scheduling tools like Planoly.
- Make use of branded images/ graphics: This will help you grow your brand and stand out on Instagram.
- If you don’t use Instagram stories apps, it’s time for you to make good use of them. Download a few of your favorites. They give your stories a creative edge. I like to use Unfold, Mojo, Story Chic and Canva.
- Make use of stock photos: It is essential to ensure to mix them on your feed. Unsplash.com is among the sites that offer free images.
- Incorporate video in your posting strategy, either 60 seconds clips in your post feed, upload a video to your IGTV, or add videos to your Instagram stories. One of my favorite apps to create fun and eye-catching videos is Quik or download Video Shop.
- When writing captions or any content for Instagram, make sure you stick to your niche.
- Hashtags: I cannot emphasize enough how vital hashtags are for Instagram. Think of hashtags like a mini search engine for Instagram. They allow your posts to get discovered by other users. Never post without hashtags either in your captions or in the comments. Also, don’t keep using the same hashtags day after day.
- Create Instagram stories highlights: This tip has been instrumental in growing my email list.
- If video absolutely terrifies you. Use headliner. It is a desktop-only tool for now. The tool creates audio recordings for a graphic or photo. I love using this tool. You can create audio files for your feed posts or Instagram stories.
- Have an online support system or community within Instagram. Having an online community of like-minded people helps keep you accountable, consistent, and, more importantly, motivated to move in the right direction. Find people similar to you and in your niche industry and create a group.
Those are the tips, and I hope you have great success on Instagram this year.
Feel to Connect with Me:
Grab all my freebies at www.bossladyinsweatpants.com
Join my Facebook Community: www.facebook.com/bossladyinsweatpants
Follow me on Instagram: @allisonscholes
Monday Jan 20, 2020
Monday Jan 20, 2020
Why the Hustle Mentality is not Sustainable for Business with Lindsay Maloney
You have to hustle to make it, or you have to hustle to grow your business. How many times have you heard these phrases? Hustle is not sustainable for business. Our guest Lindsay Maloney educates us on how to get over the hustle mentality.
Lindsay is a business and success coach. Also, she’s a rapid transformational practitioner, and she helps coaches do the inner and the outer work so they can create and scale their coaching businesses with simplicity.
Stay tuned and learn from Lindsay.
Why the word hustle doesn’t resonate with Lindsay? (02:32-08:36)
Lindsay believes that you don’t have to work for 18 hours a day for you to succeed or grow your business. All you need to do is tap into your intuition and find out what feels right.
How can you grow a business without a hustle? (09:05-11:29)
You don’t need to work for many hours a day to make things happen. If you have great systems, you’ve learned from people who can teach you things that work, and you have a great support team, then you will be able to do things.
How can you get out of hustle mentality? (12:02-14:13)
Your value is not tied to a dollar sign. You are so much more than a dollar sign or an enrollment number in your program or clients. Stop putting yourself up to these things that you have no control over. If you have things on your to-do list that don’t match up with your vision, they need to go somewhere else.
Memorable Quotes from the Episode:
“Your value is not tied to a dollar sign.”
“You don’t need that many hours a day to make things happen.”
“Go back and think to yourself, does it fit your why?”
Connect with Lindsay
Connect with Lindsay at www.lindsaymaloney.com
Join her Facebook community: www.DreamClientCommunity.com
Grab a freebie: www.lindsaymaloney.com/freebie-vault
Follow Lindsay on Instagram: @lindsay_maloney
I’d love to hear from you connect with me:
Grab some freebies at www.bossladyinsweatpants.com
let’s connect on Instagram: @allisonscholes
Monday Jan 13, 2020
Monday Jan 13, 2020
The Good, the Ugly and what 2019 has Taught Me
2020 is here, and it’s an excellent time to sit back and take stock of last year. One year ago, I made audacious goals for my business. I felt on top of the world. I felt unstoppable. Fast forward 12 months, reality check.
Let’s dive in.
The Ugly (01:05-02:57)
- Have at least 500 membership subscribers: I did not attain this goal. Was it unattainable? My membership didn’t launch until March
- Make $7500 per month. Another goal that I did not achieve. I put all my eggs in one basket. I was relying on the membership to take-off
- Lose 20 pounds. At least with this goal, I’m not badly off. I have lost 6 pounds
The Good (03:00-04:10)
- I launched this podcast that you’re listening to, and it surpassed my expectations. I never thought I’d create, write, interview and host my own show for anyone to listen crazy
- I launched the membership, and I have some amazing members
- I also vowed in 2019 that I would plan monthly date nights with my husband and I think we only missed one month
- I have sharpened my photography skills
- I joined a fitness program
Lessons learnt (04:11-05:28)
One of the major lessons I have learnt in 2019 is clarity. I thought I was crystal clear on my business until I listened to a podcast episode from the Mompreneur Mastermind Show, which is by Stefanie Gass on quieting the noise.
How to Make Better Goals for 2020
I realized all my 2019 goals were based on money alone. My goals and intentions were not aligned. I don’t want you to make the same mistakes I made. Here are three questions to ask yourself as you set goals for the year 2020:
- Is it going to make you happy?
- Does it fire you up?
- Are you excited to do it, and does it align with your business?
- That’s it for the good, the ugly, and what 2019 has taught me.
Connect with Me:
Grab all my freebies at www.bossladyinsweatpants.com
Join my Facebook Community: www.facebook.com/bossladyinsweatpants
Follow me on Instagram: @allisonscholes
Monday Jan 06, 2020
Monday Jan 06, 2020
Are you ready to take the big leap in 2020? Is this the year you FINALLY create a business from your passion?
Sounds good right? But how exactly does someone accomplish this?
Hold on tight, because my amazing guest and business coach is here today to help you create a passive income business that lights you up.
Stefanie Gass will empower and educate you to claim your potential! If you don’t already know who she is, I promise you will love her.
Stef’s mission is helping female entrepreneurs conquer their fears, step into their God-led potential, understand that they are worthy of success AND balance, and guide them with online marketing strategies to automate, create passive income, and create more space and time.
Connect with Stef:
Podcast: bit.ly/themompreneurmastermindshow
Website: stefaniegass.com
IG: @stefaniegass
Community: bit.ly/successsupportgroup
Is Podcasting Right for You? Free Quiz and 10 Steps to Podcasting webinar: podcastquiz.gr8.com
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Monday Dec 30, 2019
Monday Dec 30, 2019
Are your mindset blocks keeping you from your business goals? What is your relationship with money? Do you value self-worth?
My friend and Marketing Teacher, Jill Celeste, shares why mindset is so important to your business marketing.
If you’re ready to make meaningful noise in the new year then tune in today!
Jill Celeste, MA is an international bestselling author, marketing teacher and founder of The Celestial Circle. A self-proclaimed "entrepreneurial cheerleader," Jill loves to teach authentic and spiritual marketing fundamentals to female entrepreneurs. All of Jill's teachings focus on one belief: that all entrepreneurs must embrace their roles as Director of Marketing for their businesses. When entrepreneurs do this, their businesses will thrive.
Connect with Jill:
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Monday Dec 23, 2019
Monday Dec 23, 2019
Have you ever experienced a situation where fear held you back? Have you ever avoided something for fear, then regretted it?
My guest, Annya Miller, gives us advice on how to cope with fear and push through it! Annya is a resilient and strong woman, wife, mom and successful entrepreneur. After fighting through abusive relationships, cancer and single mom life, she cut through the noise in an oversaturated market and created a 6-figure photography business – all while raising 4 kids. Now, Annya is on a mission to create an Updraft, lifting women and giving back. Her goal is to help women create upward mobility and a happier life through business, self-care and learning to better manage the motherload!
Connect with Annya on her website, Instagram, Facebook or email her at hello@annyamiller.com
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes