The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

EP 52 - The Number 1 Way To Build Trust With Your Avatar

How do we build trust with our avatar? That’s the ultimate question, isn’t it?

 

Have you asked yourself these questions before? How can I gain the trust of my audience? How can I get my audience to believe me, use my advice and work with me or buy my stuff?

 

Gaining trust can be hard when you’re starting out in business or you have a small audience. Perhaps you don’t have many testimonials yet.

 

Here’s the harsh truth. It takes time. To make an impact on your audience, you must prove to them that you’re the expert in your niche. That doesn’t happen overnight.

 

There’s a lot of people out there that do what you do…so much competition.

 

We’re in a time that information is easily accessible through podcasts, social media, video and more. And that information is available for…you guessed it…for FREE!

 

Bottom line! You need to build a relationship with your audience so they will trust your recommendations. (And I’m talking free and paid recommendations…you need to offer both)

 

So how do you do this? Here’s the #1 way to build trust with your avatar.

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Connect with me at www.bossladyinsweatpants.com and on Instagram www.instagram.com/allisonscholes

 

Are you ready to take your brand on Instagram from meh to memorable? Work with me 1:1 to nail down your brand words and map out an Instagram strategy with my Instagram Success Method!

EP 51 - Should You Have A Facebook Page, Facebook Group, or Both?

I talk about social media a lot here and if you don’t know by now, you should definitely be on social media to grow your business! More importantly, you need to cultivate relationships! A great platform to do just that is Facebook! But how?? Should you have a Facebook Page or a Facebook Group… or both?! You’re in luck because I had a chance to sit down with my good friend Molly Goodyear and she is here to give us all the juicy details on Facebook! Molly has been helping small businesses with their social media needs for close to a decade! Between her coaching services and her podcast, “The Social Media Download”, she has a plethora of knowledge and expertise when it comes to creating, strategizing, and managing social media! Ladies let’s get ready to dive in!

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Connect with Molly at www.802social.com and on Facebook!

Connect with me at www.bossladyinsweatpants.com 

EP 50 - Why It's Important To Celebrate Your Small Wins

As I sat down to outline my 50th episode, I almost skipped right over this achievement! I mean, 50 episodes! When I launched this Podcast I couldn’t even fathom 50 published shows!

 

So I thought – the perfect topic must be The Why & How to Celebrating Your Wins

 

We know being an entrepreneur isn’t easy. We us make huge, lofty goals that seem outrageous or insane to others.

 

Why do small wins matter?

 

To build a great business and love what your doing, you need to create habits or rituals of celebration that recognizes your small wins.

 

Entrepreneurship is full of ups and downs. Reaching a big goal is never a straight line.

 

So how can you celebrate your small victories? Well, let your imagination run wild. There’s no right or wrong way to do it, but in this episode I give you some fun and creative ways to celebrate.

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Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes

EP 49 - How To Transform Your Everyday Stories Into Inbox Magic

Are you ready to transform your everyday stories into inbox magic? Lucky for you, my good friend Brenna McGowan is back! Brenna is the QUEEN of copywriting and an Instagram expert.

Get ready because Brenna is going to share the best type of emails that will help you connect with your audience and give you her brilliant Segue Guide, the ultimate guide that will transition any story to a KILLER call to action! Here we go!

 

Connect with Brenna at www.thesocialrescue.com  and on Instagram @brennamcgowanco. Grab her amazing Segue Guide here: www.thesocialrescue.com/segues

 

Connect with me at www.bossladyinsweatpants.com and on Instagram @allisonscholes

 

 

EP 48 - 4 Things To Obsess About on Instagram

Today, I have 4 things you should obsess about on Instagram. Yes…I want you to get obsessed with doing these 4 things. Why? These four things will help you get noticed by your audience and loved by your audience. When your audience is ready to buy, they remember YOU!

1. Show Your Face!

2. Your Instagram account is about WHO YOU SERVE!

3. NURTURE, NURTURE, NURTURE

4. Make your BIO simple and clear.

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Do you sit at the computer, stare and wonder what the heck to write? I know, captions can be debilitating, but let me tell you what. I have a secret template I’m willing to gift you! It has 12 captions that will grow your engagement, help entice your audience and help you create content every single week. It’s completely free. Head over to www.bossladyinsweatpants.com/free-captions. Grab it now and I’ll also send you a bonus link to my free stock photos too!

Connect with me on Instagram @allisonscholes

EP 47 - How To Craft Your Brand Voice with Brittany McBean

Personal Branding: You hear this term over and over but let’s face it, it’s a pretty BIG term! A lot goes into a personal brand and one of those elements is “personal voice”. Is your brand voice crystal clear? Is your message standing out? Ladies, my guest, Brittany McBean has a TON of juicy tips for you! She will be teaching us how to find and craft our brand voice and how to use our personalities in our writing! Brittany is a copywriter and a marketing strategist. She’s here to help us stand out with words. Get seen by the right people so that we can make an impact and serve the people who need us the MOST! I promise you are going to love her!

Connect with Brittany on Instagram @brittanylmcbean or her website www.brittanymcbean.com

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Connect with me on Instagram @allisonscholes or grab my freebies at www.bossladyinsweatpants.com

 

EP 46 - Hashtag Do's and Don'ts

Today’s MINI-cast is all about Instagram Hashtags.

My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.

My goal today is to give you quick tips on the do’s and don’ts when it comes to using Hashtags on Instagram.

Real quick – hashtags are a simple way to define your text to make your post searchable. Think of hashtags as search engines for Instagram.

Tip #1 - Mix your Hashtags

Tip #2 - Target Audience

Tip #3 - Use ALL 30 Hashtags

 

Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes

EP 45 - Networking for Introverts featuring Dana Kaye

I don’t know about you, but I prefer to stay at home in my sweatpants and plug away at my computer. Can you tell I’m an introvert? My husband calls me a hermit! So when I hear the term “networking”, I cringe… until I met Dana Kaye! Once you hear her advice on how to network from home and how to approach networking, you will be more inclined to reach out to others. Dana Kaye is a veteran publicist, social media pro, and brand manager. Known for her innovative ideas and knowledge of current trends, she coaches her clients to identify and establish their unique personal brands. Dana is also the author of Your Book, Your Brand: The Step by Step Guide to Launching Your Book and Boosting Your Sales and she’s also the creator of Branding Outside the Box where she helps authors and entrepreneurs become more memorable. I am so excited to share with you my interview with Dana today where we will discuss not only networking but networking for introverts!

Connect with Dana at www.brandingoutsidethebox.com or on Instagram @danakaye23

 

For more social media tips, tricks and strategies and freebies head to www.bossladyinsweatpants.com

I also hang out on Instagram @allisonscholes

EP 44 - We Don't Fail, We Pivot

How many times have you said to yourself, "I'm a failure!"

Have you ever had the thought, "If I fail, I'm done! I can't go on!"

You are not alone. Learn how I changed my perspective and the lesson I learned to pivot in my business. Your experiences are what shape you into who you are today.

We don't fail, we pivot!

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Connect with me at www.bossladyinsweatpants.com

Instagram: @allisonscholes

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EP 43 - Self Care Systems with Chelsi Moore

It’s time to ask yourself – Do you prioritize your own self-care? How do you handle “mom guilt”? What if you could create systems in your life to better manage all the things and FINALLY make yourself a priority? Lucky for you, my friend, Chelsi Jo is here! From overwhelmed and burned out mama to coach for working moms, Chelsi Jo teaches how to take complicated struggles with children, marriages, housework, and jobs to functional systems that make navigating all the things a breeze! Her Systemize Your Life podcast shares detailed steps on how moms can run their life and maintain their purpose. Her purpose driven work is to make a change to the way women care for themselves and each other.

 

Today’s topic is an exciting one and something that all of us moms out there are aware of but don’t do enough of – self-care!

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You can further connect with Chelsi on Instagram @chelsijo.co and on her website, www.Chelsijo.co as well as her podcast, Systemize Your Life with Chelsi Jo.