Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way. I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact. In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more. It’s time to streamline your content plan and show up as your most authentic you! Connect with me: www.bossladyinsweatpants.com
Episodes
Friday Jun 12, 2020
Friday Jun 12, 2020
Pep talk time! I want to talk about your Instagram feed and propose the question to you...is your perfectly curated Instagram feed killing your message? Or maybe I can go even further than that. Is it killing your brand? I think a lot of us are confused or we're torn or pulled in so many different directions because you may hear mentors tell you, "yes, you have to have a very well branded thought out, curated feed to attract the right people to you." You need to build authority that way. It's a way of building trust. People are not going to work with you if you have a messy feed!
But then there's also other entrepreneurs out there telling you, "you do not need a perfectly curated feed." It can be as messy as you want. You need to stay authentic. The true you! You need to get your message out there. Your content or your message outweighs your pretty graphics or your branded colors. Okay? First of all, I want you to take a deep breath because if you're feeling torn, you're not alone.
Listen in on my perspective and what you can do about it.
Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
Monday Jun 08, 2020
Monday Jun 08, 2020
What does video, a rodeo, and a TV anchor have in common?
This combo grabs your attention. And if you're ready to grab the attention of your audience through video, then you're going to love my guest, Virginia Kerr. She's a former TV news anchor turned host and business owner. She helps women stand out on video and grow their businesses. And why did I mention a rodeo? Well, listen in...
Why do you think video is important for social media and your overall marketing? (02:55)
How does someone get started with video? (04:18)
Best tips for when we're ready to hit that big, scary red record button? (06:32)
When it comes to video, what is something that you wish you would have known or tried sooner? (10:52)
Are you a fan of editing your videos? And if you do edit, what are your favorite editing apps? (15:34)
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Connect with Virginia on Instagram @thisisvirginiakerr, www.thisisvirginiakerr, or on TikTok @videotipsforsocialmedia or @thisisvirginiakerr
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Connect with me on Instagram @allisonscholes or www.bossladyinsweatpants.com
Friday Jun 05, 2020
Friday Jun 05, 2020
In today’s episode I am going to share with you 7 content and format ideas to help you get better engagement in your stories.
The goal of Stories is to educate, entertain or inspire your audience. Make sure your stories are for them and their benefit. This is key. We need to keep in mind that are Stories are to serve our audience and not ourselves. In the end, we want our viewers to take action through Story Stickers that ultimately lead to DM's.
1. Video
2. Storytelling slides
3. "What's Coming Up" Story
4. Freebies
5. Be a resource
6. Behind-the-scenes
7. Mix your delivery
If you’re still nervous and uneasy about Stories, I invite you to join my Free Facebook Group, Social Media for Mompreneurs. I’m always dropping Instagram Story ideas and templates to help you show up for your audience. It’s a super fun community and I’d love for you to join in on the fun!
And don’t forget, I also offer 1-on-1 coaching to help you show up on Instagram with a strong brand and killer content.
Monday Jun 01, 2020
Monday Jun 01, 2020
What does Tony Robbins, a business and two kids have in common? My guest, of course! You're in for a treat today. Seriously, hide your closet for this one, because you don't want to miss anything. Veronica talks about the connection between our customers and their aspirations. Veronica Romney has dedicated her work to helping entrepreneurs and small business owners learn how to connect with their customers. She is the founder of My Modern Brand, a branding and marketing education company that helps great people, like you and I, clarify their brand message, find their unique brand voice and market themselves authentically. When she isn't busy, wrangling a business and two kids, she is an in demand international Tony Robbins speaker. Get your pen and paper ready because this is good!
(04:13)
What does aspiration mean to you and why do you believe they are important in our business?
(06:16)
what do people need to understand about aspirations to make a connection?
(08:42)
when it comes to making connections and turning those contacts to customers, what's the number one question or frustration you get from entrepreneurs.
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Connect with Veronica Romney on Instagram @vromney or at www.mymodernbrand.com
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Connect with me on Instagram @allisonscholes or at www.bossladyinsweatpants.com
Friday May 29, 2020
Friday May 29, 2020
Today’s episode is filled with tips and creative apps to up level your Instagram Stories. Let’s get more eyeballs on your Stories!
You will learn 7 easy ways to get more eyeballs and engagement on your Instagram Stories.
You will also hear about 5 apps to up level the look of your Stories. (Canva, Unfold, Mojo, InShot, Patternator)
If you’re still nervous and uneasy about Stories, I invite you to join my Free Facebook Group, Social Media for Mompreneurs. I’m always dropping Instagram Story ideas and templates to help you show up for your audience. It’s a super fun community and I’d love for you to join in on the fun!
And don’t forget, I also offer 1-on-1 coaching to help you show up on Instagram with a strong brand and killer content.
Connect with me on Instagram @allisonscholes
Monday May 25, 2020
Monday May 25, 2020
Are you ready to take back the reigns on your social media efforts and create a clear, consistent strategy that makes sense? I hope you’re shaking your head, “YES!” Sydney Delucchi is here to chat about the importance of authentic content and how you can create content buckets to clarify your message. Sidney is a social media strategist and digital marketing guru. She also hosts her show “The Daily Squish Report Podcast”. You’re in for a treat, let’s dive in!
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Connect with Sydney on Instagram @SydneyDelucchi
Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
Friday May 22, 2020
Friday May 22, 2020
Are you struggling with creative ways to show up on social media?! Dan Peterson is in the house!... and YES, I said the name “Dan” He is my first ever male guest and he did not disappoint! Dan as a sales and digital marketing expert with 25 years of experience in small business. In 2012, he started Flip Switch Social Media, a nationally recognized social media agency focused on helping small businesses grow their social presence and drive more revenue! There are so many juicy nuggets in this episode. Plus, I throw Dan in the hot seat with a “mom” question! Let's dive in!
Today, we are going to be chatting about how to creatively grow our presence on social media...
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Connect with Dan:
For Flip Switch, you can find us at Flip Switch Social Media on both Facebook and Instagram and @flipswitchLLC on Twitter and on LinkedIn. For Dan Peterson, it's @DanPetersonOfficial on all those same channels!
Connect with Me: www.bossladyinsweatpants.com or on Instagram @allisonscholes
Sunday May 17, 2020
Sunday May 17, 2020
Do you wish you could snap your fingers and instantly understand and know how to SEO? I don't know about you, but when I hear the term “SEO” I cringe. Alllllll the experts say, “You have to have really great SEO to rank on Google and get seen!”
Hold up…
Can someone please tell me what SEO really is and tell me how to pick the right keywords… and what on earth are meta tags?! Am I right? Ladies, we're in luck because Emily Fontes is my guests today and she's an SEO wizard! Her passion is helping female entrepreneurs learn how to rank in search results so they can grow their business. Emily breaks it down so easy let’s buckle up and dive right in!
Connect with Emily on Instagram @tinygiantmarketing or her Podcast, She Can SEO.
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Connect with me on Instagram @allisonscholes or at www.bossladyinsweatpants.com
Friday May 15, 2020
Friday May 15, 2020
Today’s episode, #54, is all about photo topics for Instagram to grab your audience’s attention. Keep these 10 ideas in your back pocket when you've run out of ideas for Instagram.
Sunday May 10, 2020
Sunday May 10, 2020
Are you aligned with your personal values? Are you doing more of what you love and less of what you don’t? Are you multi-passionate and feel like you have to do all. the. things? Deanna Frances is the podcast host of “Lean into Curiosity” where she shares practical tools to help curious and creative women get out of their own way to move their ideas forward. She encourages her listeners to take messy, imperfect action! Let’s get ready to dive in, get messy, and have fun with Deanna!
Deanna is on Instagram @leanintocuriosity and her website is where you can find that awesome guide and more info is www.leanintocuriosity.com
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Connect with me on Instagram @allisonscholes or www.bossladyinsweatpants.com