Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way. I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact. In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more. It’s time to streamline your content plan and show up as your most authentic you! Connect with me: www.bossladyinsweatpants.com
Episodes
Thursday Jan 14, 2021
Thursday Jan 14, 2021
Are you finally ready to STAND OUT on Instagram Reels and simplify the process? In this episode, I share 3 easy strategies to simplify your Instagram Reels. Make it easy for yourself!
I also invite you to the Free Instagram Reels Workshop, January 21 in my Facebook Group, Social Media for Mompreneurs. Everything from basics to advanced, to help you get SEEN on Instagram and grow your Instagram reach.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Jan 12, 2021
Tuesday Jan 12, 2021
Happy new year friends!
Buckle up because my friend, Robyn Graham is back and she is a POWERHOUSE when it comes to brand marketing strategy and personal branding. Trust me, when I need help or clarity on my brand, I turn to Robyn. She's here today to share her experience and expertise on rebranding and pivoting. And what's the difference between the terms brand, branding and brand identity? She dives into that too.
Using the power of brand strategies Robyn Graham helps women build personal brands that attract clients. Robyn helps her customers find clarity, confidence, and connection with their brand messaging to build relationships that convert to profits. She also assists her clients with identifying their niche and incorporating their core values into their brand and business. Using her six pillars of brand strategy, Robyn helps her clients build brands that stand out and make an impact. Robyn’s work includes brand marketing strategy, personal brand coaching, branded photography content development, professional headshots, and fine art photography. Her signature “The Brand Marketing Insider” program is a highly customized done for you brand-building experience that combines her expertise with that of a team of vetted professionals to build comprehensive brands that include attractive and functional websites, copy, social media management and more. She is an awarding winning photographer, wife, mom to three, woman of faith, and passionate about serving others. She is on the executive board of directors for Face to Face Germantown, an organization in the greater Philadelphia area serving the marginalized population. Robyn is host of The Second Phase Podcast and enjoys speaking on the value of brand marketing strategy and personal branding.
Website: www.therobyngraham.com
Instagram: https://www.instagram.com/therobyngraham/
Facebook: https://www.facebook.com/theRobynGraham/
Facebook group: https://www.facebook.com/groups/thefemaleentrepreneurinsider
Pinterest:https://www.pinterest.com/therobyngraham/
LinkedIn: https://www.linkedin.com/in/robyn-graham-brandographer/
I also have some awesome news for you. If you're ready to take your Instagram presence to the next level and get those connections, leads and profits, I just opened up my 90-day, Instagram intensive mentorship. Just imagine what it would feel like to finally clarify your brand and brand message so you can show up as your most authentic self. Have someone help you organize and map out monthly and weekly content. Create authentic, genuine connections and get DMs from potential clients and grow your following and convert followers to clients. My friend, if you're ready for some major attention, accountability, and growth in the next 90 days, then working with me is exactly what you need. Check out more details at www.bossladyinsweatpants.com/coaching
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
Today, I have a great episode because I sat down with my podcast besties and chatted about the podcast life, the opportunities that opened for our businesses, the things we didn't expect, and our advice to you if you're considering your own podcast.
If you're ready to launch your podcast, grow your audience and monetize authentically, but you don't know where to begin, I highly recommend the Podcast Pro University. (my affiliate link.) It's the number one podcasting course for online entrepreneurs. And this is the exact course I enrolled in to launch this podcast. This course has it all, from naming your podcast, coming up with episodes and how to set up your tech to finding guests and how to monetize from the start.
For Podcasting inspiration, please check out the ladies from this episode:
Robyn Graham: The Second Phase Podcast
Shannon Baker: The More Than Capable Mompreneur
Elena Ciccotelli: The Side Gig Central Podcast
Lora Shipman: The Lora Shipman Show
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
Are you ready to bust through your imaginary glass ceiling in 2021 and make an impact on Instagram, make those amazing connections, nurture your audience and drive more engagement and leads?
2020 has no doubt been interesting, and I’m sure 2021 will not be short of any surprises…but what can you do RIGHT NOW to continue your growth on Instagram?
I’m sure you’re full of hope and purpose to conquer whatever 2021 throws at us and I can bet you’re compiling your goals and sorting your action plans!
Are one of those plans about how you’ll show up online, especially Instagram?
In no particular order, here are some trends that will continue into 2021 or gain momentum from the Instagram creators: the popularity of Instagram Stories, the rise of Instagram Reels, the growth of Instagram LIVE, in app shopping, explorer tab expansion, carousel posts/memes/info-graphics, IGTV and more ordinary, relatable influencers!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Have you seen a dramatic drop with your engagement on your Instagram posts and Stories? You’re not alone! And there is a reason! In today’s episode I’m going to share some great tips to help you boost your engagement and keep those connections and conversations flowing!
I think it’s safe to say that in the past few months, a lot has changed and shifted on Instagram, all due to the birth of Instagram Reels. Either you love reels or hate reels, they do affect your engagement and your algorithm.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
Are you ready to overcome your money mindset blocks and price your products and/or services for profit? Are you ready to create an offer that sells?
In today's episode, I chat with Brooke Jefferson, a photographer, marketing strategist, and mentor, who thrives on helping photographers book more clients through marketing their businesses on social media and building relationships with their local communities. Her focus is helping others maximize their potential by creating a profitable, sustainable, and most importantly, a fulfilling photography business.
We chat about pricing, overcoming money mindset blocks, cost of doing business, time vs. value pricing and creating a stellar offer that sells!
Connect with Brooke on Instagram or visit her at www.brookejefferson.com
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Friday Dec 11, 2020
Friday Dec 11, 2020
Recently, I went LIVE in my Facebook Group in response to AWESOME questions from the mompreneurs in the group! Like – rock your Instagram – questions!! And today I’m here to share them with you along with my answers, advice and suggestions. We’re diving into the best practices for posting on Instagram when you’re launching a business, how to market without a budget, CTA’s and the pesty algorithm!
I also want to invite to join my Facebook Group, Social Media for Mompreneurs. Get the best Instagram tips, strategies, trainings and challenges and connect with an awesome group of women!
Now let’s dive in to the juicy questions!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Dec 08, 2020
Tuesday Dec 08, 2020
In this episode, I help Jasmine identify her ideal audience and get crystal clear on her niche and Instagram objective.
When you narrow down your audience and get clear on your brand and what you stand for, then it's so much easier to build community on Instagram.
Join Jasmine's community on Instagram @oliveandamethystco and check out her amazing work!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
Hey there mama! Are you feeling the pressure to be perfectly present with your kids, but also be perfect in your business? You hear the terms “time management” and “discipline” all the time, but what does that look like for you? Does having that paper planner make you organized?
Are you just sick and tired of listening to other pros tell you what you should do? Is it even sustainable for your life and business?
Okay, let’s have a real and honest discussion on what it takes to be present with our kids and run a thriving business.
Connect with Jacqueline:
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
Buckle up my friends! Here is part 3 of The Social Dilemma. Is social media dangerous for our kids, what’s our responsibility as parents, and can social media be self-regulated?
Get ready for this continued discussion and I want to hear from you…let me know what you think of our discussion and your thoughts on the Netflix original – The Social Dilemma.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/