Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way. I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact. In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more. It’s time to streamline your content plan and show up as your most authentic you! Connect with me: www.bossladyinsweatpants.com
Episodes
Tuesday May 17, 2022
Tuesday May 17, 2022
When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!
Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!
In today's episode, Brenna teaches you:
- why you need a pre-launch copy strategy
- how it's different from a wait list, and
- the 4 main components to the pre-launch copy strategy
Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.
Connect with Brenna:
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday May 10, 2022
Tuesday May 10, 2022
Sick and tired of spending countless hours creating graphics, writing captions, then finding time to engage on Instagram?
Been there, done that!
In this episode I share:
- the #1 way to save time when creating IG content
- how to increase your visibility
- what types of content to focus on, and
- building trust and credibility
Learn how to crank out content like a queen without spending all day behind your computer!
I also invite you to join the Insta-Accelerator Academy, this is a membership academy that gives you monthly trainings that you can take at your own pace and monthly coaching. Plus caption templates (currently the vault has over 100) and Canva templates for IG posts and stories. Guest experts come in every month to help you scale your business and grow your bank account. Here’s the best part, right now, it’s only $37 a month!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday May 03, 2022
Tuesday May 03, 2022
Sometimes it’s not the idea of a business that is hard, but it’s the implementation that holds a lot of people back. Today, you are going to hear how one aspiring and motivated woman went from an Industrial Engineer, turned stay-at-home mom, turned Perfumer.
This is such a cool story. Helida Dodd started her career as an Industrial Engineer where she spent many years in healthcare, logistics & supply chain management. Now she uses her engineering and chemistry background to create intricate perfumes.
You’ll learn about the many hurdles she encountered, and her best advice for business owners. If you need a little kick in the pants to get started on that “idea” you have, this is the episode for you.
Connect with Helida:
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
Welcome back to another quick tip Tuesday! Today, we're focusing on REPURPOSING! I'm a huge fan of repurposed content. Work smarter, not harder, right!
In this episode you will learn:
- The ease of Instagram Stories and how to use them on TikTok
- How to repurpose your carousels into Reels and Pinterest Stories
- Long-form content serves as great SEO and future posts
- Why your Instagram Insights are the best place to start
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
Let me ask you a question? Are you on TikTok? Maybe you are, and you watch all the funny videos, but are you using TikTok for your business?
I know what you might be thinking, “Another platform to learn and more time creating content!”
After listening to this episode, you might rethink TikTok, especially when our guest shares how she uses TikTok to help her create new content that she can use on other platforms. You know I’m a big fan of repurposing!
Today, Aubree Malick joins the show to share how she leverages TikTok to build her audience, and I’ll take her word for it because she grew her TikTok following to almost 300K in under a year, which I think is pretty impressive!
Aubree is the host of the Freelance to CEO podcast and she’s dedicated to moms who are eager to design a freelance business.
In this episode you will learn:
- Why TikTok is a good place to grow an audience
- How to use the caption/comment sections to create evergreen content
- How to show up and have fun
- The power of repurposing your TikTok videos
Connect with Aubree:
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
It seems everywhere you look, every coach, guru or marketing expert is saying, “You MUST do Reels to grow your visibility and growth.” That might seem true, but I’m not a big fan of pushing certain features on Instagram.
Honestly, can you still grow without doing Reels? Sure! But Reels do help boost your growth and visibility.
So today, I’m sharing 2 super simple, easy ideas that you can create right after this episode.
In this episode you will learn:
- how to use Instagram Stories to create quick, authentic, effective Reels
- how to convert an Instagram Highlight to a Reel
- a crash course on Reels
Here are some examples of my Reels created with Stories:
https://www.instagram.com/reel/CcAh4cyFkAm/
https://www.instagram.com/reel/CbxFPy3FunL/
Don't miss this week's flash sale on the Instagram Reels Workshop for only $11.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
Where’s Waldo? Remember those iconic books and picture scenes? I bet at some point in your business, you’ve asked yourself, “where’s my clients?” Finding clients can sometimes be like finding waldo… know what I mean?
Today, Elena Ciccotelli is back on the show to share how you can leverage buying triggers to land your next client. That’s right! We’re not talking about FB or IG ads… we’re talking about your ideal clients buying triggers and you are going to learn all about them today.
Before we jump in, just a quick reminder that I currently have some openings if you are sick and tired of spending too much time creating content for your business. Whether you need trainings and some support, need me to help you map out a strategy plan, or just need me to create all of it for you, I can help. Just DM me on Instagram and we’ll set up a Content Coffee Chat!
I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
Do you have a God-led calling, but anxiety seems to hold you back from your full potential… your purpose! Do you have these big hopes and dreams, but stay planted where you are because of the overwhelming pain in your gut, or the sleepless nights that keep you hidden in the shadows.
Get ready for a raw, inspiring and empowering episode. My amazing friend and podcast bestie, Robyn Graham, is back and we’re diving into how anxiety plays a huge role in entrepreneurship. Robyn also shares her 5 Cs to identifying and handling anxiety and we discuss her new book for teens and parents, You, Me and Anxiety.
If you’re ready to unlock the chains and fulfill your God-led purpose, then grab your favorite cup of joe and let’s dive in.
Robyn Graham is passionate about serving others and helping women find clarity around their purpose to build personal brands and strong foundations for long-term business success.
She is a business and mindset coach, host of The Robyn Graham show, and the author of You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You, in which she shares her life-long journey with anxiety to help others navigate anxiety to live a joyful, peaceful, purposeful life. Robyn enjoys speaking on personal branding, mindset, anxiety, and faith to help women become confident in pursuing their God-led callings and navigate the digital world of entrepreneurship.
Free eBook here
Connect with Robyn:
Website: www.therobyngraham.com
Instagram: https://www.instagram.com/therobyngraham/
Facebook: https://www.facebook.com/theRobynGraham/
Episode Sponsor, Book Writing Blueprint: https://jessibeyerinternational.com/allison (this is my affiliate link and just a reminder. Using this code may get me a reward of some kind for referring you. It doesn’t make the original price any higher, and I love that I am able to offer you that discount!)
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
How often are you using video to build your brand and gain the connections you need to build your business? Seems like a simple question, but video seems to intimidate entrepreneurs with the pressure of looking and sounding perfect.
Today, my special guest, Heather Hukari, is a video expert with over 20 years of experience. She is going to give you all her tips and strategies to master video with just your phone! No special equipment or hiring expensive pros.
Video is on demand and this episode will help you create simple videos with confidence. Get ready to hit that record button.
Connect with Heather:
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
Are you ruining your business productivity with some bad habits that you might not even be aware you're doing?
In this episode I share 6 bad habits that is sabotaging your productivity. We all have the same amount of time in the day, how are you using your time?
We'll dive into social media, bedtime routines, your to-do list, boundaries, the need for office hours and if you're a "YES" person.
I also want to remind you the Insta-Accelerator Academy is open for enrollment. This membership community not only helps you clarify and grow your Instagram brand but also helps you scale your business with practical tips, strategies, tutorials and support.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/