Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way. I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact. In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more. It’s time to streamline your content plan and show up as your most authentic you! Connect with me: www.bossladyinsweatpants.com
Episodes
Monday Aug 12, 2019
Monday Aug 12, 2019
Let's be honest. Running a business and understanding social media is hard. And selling whatever you have and making profits is hard. I hear a lot of women say they want to attract anyone because they just want to make a sale.
Does this sound like you?
The problem with this is not everyone is right for you and what you offer. This is Episode 04; five steps to identifying your target audience.
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Brainstorming questions to help you identify your avatar:
Start thinking about what is their age, what is their gender. You want to know where they live, figure out their marital status, does your ideal client have children? How many? What is their job? What is their household income level? What are their favorite social media platforms? What are their hobbies? What do they like to do in their spare time? What stresses them out? What would they search for online that has to do with your niche. Where do they shop? Are they online, are they in the stores. Where do they like to vacation? What is their dream job? Then take them time to describe your ideal client in a couple of words. Are they fun? Are they energetic?
Social platforms:
Instagram: @allisonscholes
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